For the NZSO’s 2026 season, the brief was to create a fresh visual direction that emphasised the scale and emotional intensity of the repertoire. As Art Director, I worked with the design team to develop a bold, cinematic visual language inspired by the landscapes of Aotearoa. I art directed the campaign imagery and worked with the team to create a cohesive campaign that captured the power, grandeur and emotion of the live orchestral experience.

The red chair on the cover became a visual device for placing the audience at the centre of the experience, representing what it feels like to sit in the audience as the full scale of the orchestra unfolds around you.

Agency: Brave
Art Director / Senior Designer: Erika Wilson
Head of Design: Dhani Hermata
Collaborator: Nicole Telford (Designer)