TAB NZ needed a fresh, modern website to reflect their new regulatory role and strong ties to the racing and sports communities. As Art Director, I worked alongside the UX designer to create a vibrant, user-friendly design inspired by the bold colours and patterns of jockey jerseys, blending tradition with a contemporary edge. We improved the visuals with dynamic photography and subtle motion design, while streamlining navigation to make key info easy to find. The goal was to highlight TAB NZ’s support for these communities and bring their evolving brand to life in an authentic, engaging way.

Agency: Brave
Creative Director: Brendon Doig
Art Director / Senior Designer / Animator: Erika Wilson
Web Design: Jae Sern